How Bitcoin Wallet Boosted User Activity by 25% with ChangeNOW
Discover how Bitcoin Wallet scaled its infrastructure via ChangeNOW API. This B2B case study reveals how a multi-partner model reduced listing times by 40% and boosted user activity by 25% without disrupting the core product.
The Challenge: Outgrowing a Single-Provider Model
As an established name in the wallet space, Bitcoin Wallet saw a huge jump in its user base after introducing native in-app swaps in 2021. This growth sparked heavy demand for more tokens and better trading flexibility. Because the platform used a single swap provider at the time, it struggled with slow execution speeds and could not add trending assets fast enough.
Keeping users in this market depends on having great swap features. When a platform lacks fresh assets or smooth flows, users often leave for faster competitors. It became clear that the infrastructure needed an upgrade.
Developing a proprietary exchange system incurs high costs, complex licensing, and technical risks that may compromise the core product. As a result, integrating an external API offered safer, more predictable economics. This integration needed live deployment and adherence to strict standards for stability, performance, and user experience. The main constraint remained: rate displays had to be transparent and accurate, making sure users understood exchange outcomes.
The Goal: Strengthening Infrastructure Under High Load
The primary objective was to execute the required upgrade through an external provider. The team defined success based on specific implementation criteria: achieving quantitative expansion of the available asset catalog, ensuring zero downtime during the transition phase and confirming that the new solution effectively complements the existing framework. Results were evaluated using qualitative service metrics.
The Strategy: Multi-Partner Integration
To meet new flexibility needs without major changes to core architecture, Bitcoin Wallet adopted a multi-partner model, beginning with the ChangeNOW API. The embedded interface streamlined transactions and improved conversion rates by keeping users engaged within a single environment. The partnership ultimately confirmed this approach by achieving all structural and operational targets.
Execution: Implementation Process
“We have developed this project as a long-term strategic partnership rather than a short-term fix. Throughout the collaboration, ChangeNOW has been integrated as a complementary exchange provider, allowing the platform to scale its offering without disrupting the core user flow,” noted Sophia from ChangeNOW.
Continuous communication was essential in adapting the API to Bitcoin.com’s evolving technical requirements, ensuring successful integration throughout the process.
The Outcome: Quantifiable Resilience and Growth
Project assessments confirm that service stability improved by 10% and that exchange processing speed increased by 15–18%. The time required to add market-demanded assets decreased by 40%, enabling the immediate inclusion of trending ecosystem tokens. Consequently, this specific functionality drove a 20–25% increase in user activity and overall traffic. Following these results, both parties expanded their cooperation into joint media publications and interviews.
The Verdict: Ecosystem Built for Scaling
For Bitcoin Wallet, connecting with ChangeNOW represents a systemic approach to supporting an expanding product. The case confirmed that a multi-partner model serves as an effective long-term strategy.
“It has been critical for us to work with a partner who does not simply process exchanges but helps us remain fast, stable, and relevant for our users. We have built exactly this kind of collaboration with ChangeNOW,” stated Bitcoin Wallet.
If you are evaluating scenarios for adding external exchange interfaces to your platform, the ChangeNOW team is ready to discuss potential partnership opportunities.
